Albert
Einstein once said that if he had an hour to solve a problem, he’d
spend 55 minutes thinking about the problem and 5 minutes thinking about
solutions. That is finally the way of my approach. But not most people.
And
I would also suggest you collaborate with your most creative friends.
Creativity and innovation don’t often happen in a vacuum. As the author Steve Johnson
says, chance favors the connected mind. When people are together,
talking, laughing, thinking, exploring — they’re going to throw out
ideas. These ideas trigger something in someone else’s mind, and it
snowballs. Before long, this group of folks has developed an innovative
solution that wouldn’t have been possible without the collective
collaboration.
So how do you and your friends
boost your creative (and crazy) ideas? Here are 10 suggestions to
improve your ability to exercise ideation.
Encourage risk taking
Zappos
as a company is known as much for its culture as for its innovative
business model. The company has built a business that is growing rapidly
by allowing individuals the freedom to take creative risks without that
overwhelming sense of fear or judgment. They tell their employees to
say what you think, even if it is controversial. Make tough decisions
without agonizing excessively. Take smart risks. Question actions
inconsistent with our values.
Another
interesting example: A software company in Boston gives each team member
two “corporate get-out-of-jail-free” cards each year. The cards allow
the holder to take risks and suffer no repercussions for mistakes
associated with them. At annual reviews, leaders question their team
members if the cards are not used. It is a great way to encourage risk
taking and experimentation. Think this company comes up with amazing
ideas and innovations? Absolutely.
Be a detective
Creatives
and innovators always have enquiring minds. Are you and the team asking
enough questions to get deeper and understand the problem as much as
you can?
Make quiet time.
Most
ordinary days of the average worker includes an enormous amount of
multitasking. Multitasking is, of course, is very destructive to the
time and space of good innovative thinking. Set time aside for team
members’ quiet time to stimulate and let the mind wonder until ideas
flow.
Challenge good
The
phrases good enough, this has always worked, and this is all the time
we have to devote to this problem, etc. are very destructive to team
innovation. Avoid these at all costs as they are enemy #1 to the best
results.
Use these facts to your advantage: 6 Amazing Facts on Innovation You Need to Know
Foster autonomy
We
all prefer control over our environments. According to a 2008 study by
Harvard University, there is a direct correlation between people who
have the ability to call their own shots, and the value of their
creative output. An employee who has to run every tiny detail by her
boss for approval will quickly become numb to the innovative process.
The
act of innovation is one of self-expression. Granting autonomy involves
extending trust. By definition, your team may make decisions you would
have made differently. The key is to provide a clear message of what
results you are looking for or what problem you want the team to solve.
From there, you need to extend trust and let them do their best work.
Divergent thinking
Try
the quantity approach to new ideas. Use brainstorming to improve
divergent thinking. Study and then connect ideas to get new ideas.
Add play to equation
When
looking for fresh new thinking to create more innovation, shake things
up by adding some fun and play to the process. It always has the ability
to shed the stress and pressure on a team
Explore new experiences
Open up your new idea thinking. Do things in new and untried ways. Avoid the set ways of being innovative.
Experiment
Do
as much experimentation as you can. Don’t worry about failures and
allow the team to question any and all assumptions and consider even the
craziest ideas.
Always ask why
Here is a favorite story that explains this technique quite well. The story is about why you should ask why. It comes from Ideas Champions.
A consulting company like us (but bigger and more well-known), who
specialize in creativity, innovation, team building, and leadership. All
favorite topics of ours. So we keep up with this team.
The story is about a big problem at one of our favorite monuments … the Jefferson Memorial in Washington DC.
Simply put, birds in huge numbers were pooping all over it, which made visiting the place a very unpleasant experience.
Attempts
to remedy the situation caused even bigger problems, since the harsh
cleaning detergents being used were damaging the memorial.
Fortunately,
some of the National Parks managers assigned to the case began asking
WHY as in Why was the Jefferson Memorial so much more of a target for
birds than any of the other memorials?
A little bit of investigation revealed the following:
The birds were attracted to the Jefferson Memorial because of the abundance of spiders, a gourmet treat for birds.
The spiders were attracted to the Memorial because of the abundance of midges (insects) that were nesting there.
And the midges were attracted to the Memorial because of the light.
Midges,
it turns out, like to procreate in places were the light is just so and
because the lights were turned on, at the Jefferson Memorial, one hour
before dark, it created the kind of mood lighting that midges went crazy
for.
So there you have it: The midges were
attracted to the light. The spiders were attracted to the midges. The
birds were attracted to the spiders. And the National Parks workers,
though not necessarily attracted to the bird poop, were attracted to
getting paid so they spent a lot of their time (and taxpayer money)
cleaning the Memorial.
How did the situation
resolve? Very simply. They nailed the understanding of the problem, so
an innovative but simple solution was much easier.
After
reviewing the curious chain of events that led up to the problem, the
decision was made to wait until dark before turning the lights on at the
Jefferson Memorial. About as simple a solution as you could get. Right?
That one-hour delay was enough to ruin the mood lighting for the midges, who then decided to have midge sex somewhere else.
No
midges, no spiders. No spiders, no birds. No birds, no poop. No poop,
no need to clean the Jefferson Memorial so often. Case closed.
Now, consider what solutions might have been forthcoming if those curious National Parks managers did not stop and ask WHY:
Hire more workers to clean the MemorialAsk existing workers to work overtimeExperiment with different kinds of cleaning materialsPut bird poison all around the memorialHire hunters to shoot the birdsEncase the entire Jefferson Memorial in PlexiglasMove the Memorial to another part of WashingtonClose the site to the general public
Technically
speaking, each of the above solutions was a possible approach, but at
great cost, inconvenience, and with questionable results. Not great
solutions.
Mike Schoultz is the founder of Digital Spark Marketing,
a digital marketing and customer service agency. With 40 years of
business experience, he writes about topics that relate to improving the
performance of business. Please Bookmark his blog for awesome stories and articles.
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